The Playbook for How to Build a Podcast That Recruits, Updated Parents, Reactivates Alumni, and Defines Your Athletic Program
A complete system for launching, running, and sustaining a coach-anchored podcast for your program as written by a D3 head coach and the team who built his show.
If you're a coach across any sport and your competing for recruits, attention, and engagement against other programs with more money and visibility — this is for you.
Three Ways to Build Your Show
Playbook
A comprehensive, step-by-step guide on how to create, build and grow your podcast.
Consulting
Our guide is great, but what makes it come to life is weekly meetings with our team and 24-7 chat access to help with every step of implementation.
Production
If you want a show but need more than a guide and a consultant, we can help there to. Just ask about our full production services!
Why Your Program Needs This.
A podcast isn’t a content channel. It’s a competitive edge.
Recruits and Their Families Are Already Listening
Before a recruit ever sets foot in the office, on the phone or on your campus, they're researching your program online. A podcast lets them hear from the coach directly — your voice, your philosophy, your culture — for hours, weeks, months before they make a decision. No video, no marketing copy, no visit does the same work.
Reactivate Alumni Who Drifted Away Over the Years.
Every program has alumni who quietly fell off the map a decade or two ago. A podcast brings them back. Featuring them in episodes — their stories, their seasons, their teammates — reactivates connections that turn into game attendance, donor giving, and recruiting referrals from people you'd lost touch with.
Punch Above Your Weight Class.
Bigger programs have bigger budgets and louder media, but they don't have a direct line to the people who actually care about your program. A consistent, well-produced show is the asymmetric move that costs a fraction of what bigger programs spend — and gives you something they can't buy: authenticity.
